Before you can improve your AI visibility, you need to know where you currently stand. This guide walks through exactly how to check whether ChatGPT, Claude, and Gemini mention your brand — manually, for free, in about 15 minutes — and what to do with what you find.
Quick answer: open a fresh conversation in each AI engine, ask the real questions your buyers would ask (not just your brand name), and record whether you appear, at what position, and with what sentiment. Repeat across ChatGPT, Claude, and Gemini since results often differ significantly between platforms.
Step-by-Step: Checking Your AI Visibility Manually
List the questions your buyers actually ask
Don't just search your brand name. Write 10-15 questions a real buyer would type when researching your category — comparisons, "best of" queries, and problem-aware questions.
Open a fresh ChatGPT conversation
Use a new chat, not one where you've previously discussed your brand — memory and prior context can skew results. Ask each question exactly as a buyer would phrase it.
Repeat the same questions in Claude
Copy the identical question set into a new Claude conversation. Don't paraphrase — exact wording matters for comparing results across platforms.
Repeat again in Gemini
Same process. By the end you'll have three sets of responses to the same questions — and very likely, three different pictures of your visibility.
Record what you find
For each response, note: did your brand appear? At what position (first mentioned, buried in a list, not mentioned)? What was the sentiment — positive, neutral, or negative? Which competitors appeared instead?
Re-check monthly
AI models update, and your content/coverage changes too. A single check is a snapshot. Tracking it over time is what tells you whether your AEO efforts are working.
Example Questions to Test
Use a mix of question types to get a realistic picture. Replace the brackets with your own category and competitors:
What's the best [your category] for [use case]?
[Your brand] vs [main competitor] — which is better?
Is [your brand] worth it?
[Your brand] reviews 2026
What to Record for Each Check
Visibility Check Log
- Did your brand appear in the response? (yes/no)
- What position — first mentioned, mid-list, or buried at the end?
- What sentiment — positive, neutral, or negative?
- Which competitors appeared, and in what order relative to you?
- Did the platform get any facts about your brand wrong?
- Which platform(s) mentioned you and which didn't?
Why Results Differ Between ChatGPT, Claude, and Gemini
If you run this check, expect inconsistency. Each AI engine is trained on a different slice of the internet and weights sources differently. We've found cases where a brand scores 95 out of 100 on one platform's visibility and 20 on another for the exact same query — the platform you ask can determine whether a buyer ever hears about you.
This is why checking just one AI engine gives you an incomplete, sometimes misleading picture. A brand that's invisible on ChatGPT might be the top recommendation on Claude, and vice versa.
The Manual Method's Limits
Checking manually works for a one-off sanity check, but it doesn't scale:
- It's time-consuming to run 10-15 questions across 3 platforms repeatedly
- There's no structured scoring — you're eyeballing sentiment and position
- It's hard to track changes over time without a consistent process
- You can't easily see how you compare to competitors at scale
For an ongoing visibility tracking process, an automated audit tool runs the same structured query set across all three platforms, scores each response, and gives you a single comparable number you can track month over month.
Skip the manual checking
Run an automated AI visibility audit and get your score across ChatGPT, Claude, and Gemini in minutes.
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